Long ago, Esau sold his birthright to his brother Jacob for a mere bowl of soup.  After Esau's hunger subsided, he regretted his bargain, but it was too late to change what had been done.  Esau's birthright was gone and all he had to show for it was an empty bowl of soup.

Then possibly, there's your story.  The God of heaven has called you his child through your obedience to the gospel of Christ.  And yet, we fail to cherish such a standing and relationship and choose to sell it for what?  The contents of a liquor bottle?  A moment of illicit passion?  A grade on a test?  A grudge that we won't let go of?  Hurtful gossip?  And if we engage in this sort of bargain, what will we have to show for it?  Such choices lead only to regret.

Jesus once asked, "What shall it profit a man if he should gain the whole world and lose his own soul? Or what shall a man give in exchange for his soul?" (Matthew 16:26).